Nike SB Dunk Low Concepts Blue Lobster

The story of the Concepts lobsters begins among the tanks of a Boston market. As a boy, Rob Heppler spent his Saturdays with his aunt at Bay State Lobster Co., and years later, looking at the most exclusive Dunks like the Tiffany and the Gucci, he had a flash of inspiration: dedicating a sneaker to lobster, New England's luxury dish. So in 2008 the Cambridge boutique teamed up with Nike on the first red Lobster and, about six months later, it was the Swoosh itself that proposed a follow-up inspired by the ultra-rare blue lobsters.

To launch the Nike SB Dunk Low Concepts Blue Lobster, the Pilot studio dreamed up a movie-worthy campaign: a fake professor, Walter Gillstrom, warned on Twitter about mysterious blue lobsters ready to storm Boston, while "Danger Blue Lobster!" signs popped up around the city. At the June 2009 launch, the staff greeted the line in protective suits, just like in a lab. Stealing the spotlight too was the Yellow Lobster, Nike's friends & family gift to Concepts, made in just 36 pairs.

The design is a tribute to the sea: the Nightshade leather upper is dotted with Dark Slate overlays that mimic the shell, the blue and white checkered lining recalls a picnic tablecloth, and a sturdy elastic band grips the toe like claws. It's one of the most beloved chapters of the Nike SB saga, which expanded in 2018 with the Purple and Green and in 2022 with the Orange. To start from the beginning there's the Concepts Red Lobster, and if you'd rather go for a pre-owned pair, take a look at the Pre-owned Nike SB Dunk. An authentic treasure from the depths of SB history: ready to land it in your net?

SKU: 313170-342
Release date: June 2009
Colorway: Nightshade / Dark Slate
Color: Blue / Grey

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