From two T-shirts to something much bigger.
ResellZone was born from the friendship between Andrea and Lorenzo and a shared passion for sneakers, streetwear, and limited edition products. What started as a hobby has grown over the years into a project, a store, and above all, a community.
Andrea and Lorenzo
Andrea Battistini, known as “Batt”, born in 1998, and Lorenzo Gobbi, born in 2000, are the founders of ResellZone.
A long childhood friendship, the same passion for sneakers and streetwear, and the desire to build something of their own are the elements from which it all began.
There was no large capital or an elaborate business plan. There was curiosity, enthusiasm, and the will to continuously reinvest in what they were passionate about.
How ResellZone was born
Everything started with two T-shirts.
In 2017, Andrea and Lorenzo decided to turn their passion for limited edition sneakers and streetwear into something more concrete.
The first investment? Two Supreme T-shirts. From that first resale, the ResellZone Instagram page was born, and a path built one product at a time began.
Every sale became a new investment, and every new item allowed the project to grow. Gradually, what started as a hobby began to turn into a real job.
The opening of the store
On April 16, 2022, ResellZone opened the doors of its physical shop in Cesena. The project that was born online finally acquired a real space in which to meet, discover new products, and share the same passion.
A passion that became a project.
ResellZone wasn't born overnight. It grew progressively, reinvesting, learning, and building a community around sneaker and streetwear culture.
Passion takes shape
Andrea and Lorenzo began buying and reselling sneakers and limited edition clothing with increasing consistency. The initial goal was simple: to finance the very passion that had brought them to this world.
From hobby to job
Investments increased, the selection grew, and the business became progressively more structured. ResellZone began transforming from a personal project into a real business venture.
From the web to the physical store
In 2021, the ResellZone online store opened. One year later came an even more important step: on April 16, 2022, the physical shop in Cesena was inaugurated, creating a real meeting point for customers and enthusiasts.
ResellZone becomes content too
Sales are increasingly accompanied by sharing: TikTok, YouTube, and Instagram have become spaces to talk about sneakers, streetwear, new releases, and the daily life of ResellZone.
A bigger space. The same idea.
The growth of the project has led ResellZone to a bigger space, designed for an increasingly wide selection and for a community that has continued to grow over the years.
Sneakers, streetwear, hats, limited edition products, and pre-owned sneakers now coexist within the same project.
ResellZone is above all a community.
A physical and digital place where those who share the same passion can discover new products, talk about sneakers and streetwear, and feel part of something that continues to evolve.
Discover the Cesena Store →From a passion for sneakers to a project built every day.
Get to know ResellZone better: find out how we verify our products, come visit us at the store in Cesena, or explore the latest stories from the world of sneakers and streetwear.