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New Balance 2002R: the latest masterpiece for fanatics
New Balance 2002R: The New Trend
New Balance has a long history dating back to 1906, when William J. Riley founded the brand with the intent of providing orthopedic footwear solutions. Throughout the 1960s, the brand gained international fame thanks to its excellence in running shoe production. The brand stood out for its material quality and attention to detail, becoming a benchmark in the industry. Since the 1980s, New Balance has expanded its scope, also embracing the world of basketball with models like the New Balance 550, while always maintaining its high reputation for comfort, support, and stability.
The Success of the New Balance 2002R for Men and Women: A Late-Blooming Story
In 2010, Andrew Nyssen introduced the New Balance 2002, a premium Made In USA running shoe sold at a high price point, yet it met with limited success. However, Ronnie Fieg of the KITH brand considered it a perfect shoe, and its gel cushioning system was compared to the comfort of a luxury car. In 2020, Tetsuy Shono revitalized the model with the New Balance 2002R, maintaining the original aesthetic while updating the midsole to make it more accessible to the public. This "retro" version was welcomed with enthusiasm by fans.
New Exceptional Collaborations for the New Balance 2002R
For its international launch, New Balance collaborated with Salehe Bembury, former Yeezy designer and Vice President of sneakers and men's footwear at Versace. This partnership gave life to the New Balance 2002R "Peace Be The Journey," inspired by the famous Antelope Canyon. The collaboration continued in 2021 with the New Balance 2002R "Water Be The Guide," which recall the colors of Havasu Falls. Discover the new New Balance 2002R and other exclusives on ResellZone.