When looking at a BE@RBRICK online, one of the first things that can cause confusion is the size.
100%, 400%, 1000%: these numbers do not indicate a rarer or higher-quality version, but rather the figure's scale.
The 100% format measures approximately 7 cm, the 400% reaches about 28 cm, while the 1000% stands about 70 cm tall.
On paper, this seems like a simple difference. In person, however, it completely changes how the BE@RBRICK occupies a space, is displayed, and is perceived within a collection.
Let’s take a look at how large these three formats actually are and which BE@RBRICK to choose between 100%, 400%, and 1000%.
How big is a 100%, 400%, and 1000% BE@RBRICK?
MEDICOM TOY uses a sizing system expressed in percentages.
The reference point is the BE@RBRICK 100%, which is about 70 millimeters tall. Larger versions maintain the same general shape while increasing in scale.
| Format | Approx. Height | Size | Ideal for |
|---|---|---|---|
| 100% | 7 cm | Small | Desks, display cases, and large collections |
| 400% | 28 cm | Medium | Shelves, bookcases, and furniture |
| 1000% | 70 cm | Large | Interior decor and main displays |
The difference becomes much more obvious when two formats are photographed side by side.
For example, with the BE@RBRICK Garfield Gold Chrome, the 100% and 400% models share the exact same design, but the jump in scale completely changes the figure's visual presence.
BE@RBRICK 100%: how big is it really?
The BE@RBRICK 100% measures approximately 7 centimeters.
It is the base format used as a reference for MEDICOM TOY’s entire percentage system.
Seven centimeters makes for a very compact figure: it can be easily displayed on a desk, inside a display case, or alongside many other pieces without requiring dedicated space.
It is also the format used in the classic Blind Boxes of the various BE@RBRICK Series.
The 100% is therefore particularly suitable for those who want to build a large collection or gather many different characters without taking up too much space.
BE@RBRICK 400%: how big is it?
The BE@RBRICK 400% measures approximately 28 centimeters in height.
It is large enough to highlight graphics, materials, and details, yet it remains simple to place on a shelf, bookcase, dresser, or inside a display case.
For this reason, it is probably the most versatile format for those who want to use a BE@RBRICK as a true design object.
An example is the BE@RBRICK Nike Michael Jordan 1985 Air Jordan 400%: at this scale, the design applied to the silhouette becomes clearly legible even from a distance, and the figure can serve as a centerpiece on a shelf.
BE@RBRICK 1000%: how big is it?
With the BE@RBRICK 1000%, you are in a completely different category.
The figure reaches approximately 70 centimeters in height and no longer acts as a normal collectible to be placed on a shelf.
A 1000% becomes part of the decor.
It can be placed directly on the floor, next to a piece of furniture, in the entryway of a room, in a studio, in a showroom, or as the main element of a collection.
The BE@RBRICK Wile E. Coyote Space Jam 1000% illustrates this well: seventy centimeters transform the same BE@RBRICK silhouette into an object with a completely different presence compared to the smaller formats.
100%, 400%, and 1000%: the difference isn't just in height
A common mistake is to compare the three formats by looking only at the centimeters.
The 100% is a mini figure.
The 400% is already a true display object.
The 1000% becomes almost a piece of home decor.
By increasing the height, width, and depth simultaneously, the physical presence of the figure grows much more than the vertical measurement alone might suggest.
This is why a photograph without reference objects can be misleading: a 400% and a 1000% BE@RBRICK may look similar on a screen, but in person, they belong to two completely different categories.
Why are BE@RBRICK sizes indicated in percentages?
The percentage indicates the scale relative to the base 100% format.